Strengthening the integration of digital culture and tourism with new advantages to empower high-quality development of modern tourism industry
Source: Guangming Net
This provides important guidance and fundamental principles for the reform, innovation, and high-quality development of the tourism industry. Currently, the digital economy brings new opportunities for the cultural and tourism industry, and empowering the integrated development of the cultural and tourism industry through digital technology innovation is becoming a consensus in the industry. As a new form of integration between the digital economy and the real economy, digital cultural tourism is not only the foundation for consolidating the upgrading and high-quality development of the cultural tourism industry, but also the future development direction of the cultural tourism industry. Vigorously developing digital cultural tourism, promoting the transformation and upgrading of the cultural tourism industry, and promoting high-quality development of the cultural tourism industry are important contents of building a socialist cultural power.
1、 Focusing on public services, creating a favorable environment for the development of digital culture and tourism
Tourism public services are an important component of the modern tourism industry system, which are related to the vital interests of tourists. In the era of mass tourism, the characteristics of individual tourism, mass consumption, personalized travel, and high-quality demand are becoming increasingly evident. The people have higher expectations for tourism public services.
One is to improve digital infrastructure and build a one-stop platform for smart tourism public services. Promote the digitalization, networking, and intelligence construction of tourism public services, rely on technologies such as the Internet of Things and big data, integrate massive resources such as scenic spot tickets, hotels, catering, and shopping to build a smart tourism public service platform, provide tourists with a full range of services including "eating, accommodation, transportation, tourism, shopping, and entertainment", fill in the gaps and weaknesses of tourism public services, and enhance the efficiency of tourism public services.
The second is to deepen the reform of "streamlining administration, delegating powers, and improving services", and continuously optimize the business environment for cultural tourism. Based on informatization, enhance the transparency of government affairs related to digitalization of the cultural and tourism industry. In response to the large amount of tourist data involved in digital cultural tourism projects, the government should establish clear management standards to ensure the privacy and security of tourists. By standardizing data collection, storage, processing, and sharing, we ensure data security while promoting data sharing and interconnectivity among cultural and tourism enterprises, thereby improving resource allocation efficiency. Establish a digital supervision system for the cultural and tourism industry, implement dynamic governance of scenic resources and tourist flow, timely handle tourist complaints and feedback, and build a "government, enterprise, and tourist" three in one credit system.
The third is to establish an industry support fund and increase the funding guarantee for digital cultural tourism. In accordance with the requirements of government promotion and prioritizing social benefits, establish a diversified investment mechanism for social capital participation, support the technological research and development and market expansion of digital cultural and tourism enterprises, and encourage enterprises to innovate and cooperate. Intensify support for the special funds for the cultural and tourism industry, with the theme of "delivering policies, solving problems, and doing practical things", to alleviate difficulties for small and medium-sized cultural and tourism enterprises.
2、 Using cultural creativity as a lever to create immersive digital cultural and tourism experiences
Technological innovation, as the driving force, determines the depth of content innovation, while content innovation, as the core driving force, determines the breadth of the value chain derivation and expansion of the cultural and tourism industry. Therefore, it is necessary to increase the exploration of cultural resources, inherit excellent traditional Chinese culture, and comprehensively expand the creative content of digital culture.
One is to create immersive experience spaces and interactive stages through digital technology. By deeply integrating VR/AR immersive virtual display and holographic projection technologies with cultural resources of tourist destinations such as historical sites, folk customs, and intangible cultural heritage projects, and utilizing realistic and simulated scenes, an embedded immersive experience environment can be constructed to enhance tourists' sense of participation and expand the depth of the experience. The second is to carry out secondary creation of cultural and tourism resources, combining humanistic elements with digital technology to form immersive scenes empowered by IP. For example, creating more interactive virtual tourism models through virtual digital human technology and digital twin technology. Integrating "virtual" with "reality" to further enhance tourists' interactive experience in simulated environments. The third is to use generative AI technology to generate personalized "smart assistants" for users, helping tourists become the leaders of experiential content, meeting their creative and differentiated needs, and achieving real-time customization and instant generation of gaming experiences.
3、 Building a new business model of deep integration between digital economy and real economy through the cultural and tourism industry as a link
Industry is the body, and numbers are the use. The application of digital technology has broadened the development path and space of the cultural and tourism industry. The development of digital cultural and tourism is not limited to offline scenic spots, but can also expand market influence through online platforms, forming a diversified consumption model that integrates online and offline.
One is to accelerate the coordinated development of multiple industries and formats. To promote the high-quality integration and development of digital culture and tourism, promote the interweaving and penetration of digital e-commerce and tourism and entertainment industry, digital creativity and traditional folk art, digital game industry and history, culture, and education, vigorously expand new paths for the integration and development of digital culture and tourism, enrich the cultural connotation and experience forms of digital culture and tourism experience, increase traffic retention and internet celebrities, and ultimately achieve the transformation from being out of the circle to being outstanding. The second is to develop digital cultural and creative products. Cultural and creative products are an extension of cultural dissemination, utilizing technologies such as 3D modeling and digital printing to apply traditional cultural symbols to products such as phone cases, stationery, and accessories, and achieving online sales through e-commerce platforms. The third is to promote the development of digital cultural and tourism industry clusters. Strengthen the integration of the digital cultural tourism industry chain, encourage upstream and downstream enterprises to form a cooperative network, and achieve resource sharing and complementary advantages. Promote the establishment of industry alliances among enterprises, independent brands, cultural institutions, etc., jointly develop markets, share resources, enhance overall competitiveness, and form industry alliances.
4、 Establishing a high-quality digital cultural and tourism talent team with talent cultivation as the key
The development of digital cultural tourism cannot be separated from professional and versatile talents. Talent, as the primary resource, is crucial for the flourishing development of digital tourism by gathering wisdom and attracting talents.
One is to vigorously gather talents for the development of digital culture and tourism. The government has introduced relevant incentive policies, such as tax reductions and housing subsidies, to lower the threshold for talent introduction and attract high-level digital cultural and tourism talents. Establish entrepreneurship support policies, set up a special fund for introducing digital cultural and tourism talents, support outstanding talents to establish digital cultural and tourism related enterprises, provide funding, venues, and training, and create a favorable entrepreneurial environment. The second is to promote the integrated development of industry, academia and research. Strengthen cooperation between universities, cultural and tourism enterprises, technology companies, and research institutions, carry out joint courses and projects, and promote talent internships, practical training, and employment. The third is to innovate diversified talent training models. Cultivate a group of talents with basic digital skills and comprehensive data literacy, and explore the construction of a complete chain based industry university research talent training model of "creativity innovation entrepreneurship". Organize industry exchange activities to promote cooperation between enterprises and talents, share knowledge, experience, and resources, and drive the overall development of the cluster.